Selin
Özdemir
Interactive
STORYTELLER.
Innovative
Strategist.
Limitless
Pathfinder.
I unlock unidentified
business values
My vision is to create sustainable impact and growth in everything I work on.
With every day I strive to be the best version of myself - in all aspects - pushing myself further and taking on new challenges in the areas of management, marketing, strategy and innovation.
I have instilled a sense of entrepreneurial vision and creativity, driving forward innovative strategies to win competitive positioning and to accelerate revenue growth.
I uncover unique corporate and customer value.
and I am looking
for new opportunities
WHO AM I?
As a storyteller I like creating stories and expressing myself in any aspect of my life - from dancing and composing to realizing brand visions and communicating product values.
However, I listen to the audience and their needs first and interact with them to truly deliver authentic messages.
Interactive
STORYTELLER.
Innovative
STRATEGIST.
In a world that is becoming extremely volatile, uncertain, complex and ambigious (VUCA),
I learned to be resilient, open as well as adaptable to change. I am driven to find and understand issues and to respond accordingly to them.
There is always a way to find new solutions. Even if it is something that is out of my knowledge, I strive to gain more understanding by continuously learning. I find new cultures intriguing and aim at understanding them better to find hidden values.
Limitless
Pathfinder.
I use the following strategy in all aspects of my life - may it be personal or work-related.
STRATEGY
01
Listen.
02
Analyze.
03
Execute.
01
Listen.
Since I was 16 I've been a DJ and composer.
I've learned to listen to the music, to segment it into its components and then put it back together, thus creating a different big picture - or in this case - sound. Every note can be interpreted differently, but together it has an entire different meaning. This made me realize that it is necessary to look for unsuspected patterns and to be open for change.
Doesn't matter if it is a new project or dusting off the vinyls for a new spin - first of all, I listen.
02
Analyze.
Being exposed to different cultures from an early age I understood that communication goes beyond speaking. Aspects such as behaviour and customs influence the interaction and require a structured approach to gain understanding.
When looking for different patterns to understand customer behaviour and needs it is crucial to look at the issue from a different angle - critical and creative thinking as well as motivation to learn is key.
That is also the reason why I enjoy working with teams of different backgrounds and cultures - different expertise, different views come together - and light up a new path that has not been taken before.
Execute.
What drives me is to outperform yesterday's results.
Even in situations of high uncertainty I am defined by a logical and determined approach. Agility and adaptability lead me in concising clear plans and goals.
I use this concept at my work with the Start-Up to avoid unpredictability, starting from scratch with building a minimum viable product, intensely interacting with customers to adapt our strategy and optimize it, making use of validated learning and perpetual testing.
Setting priorities and milestones while tracking progress is essential - and so is learning from failures.
03
EXPERIENCE (exc.)
MARKETING & BUSINESS DEVELOPMENT MANAGER
- Castle Tech GmbH -
Nürnberg, Germany
2018 - 2020
Achieved 70 % more sales & revenue by
within 2 months and increased the customer base by 45%.
Collaborated with clients to identify potential risks and areas of improvement, increasing traffic by 50% and conversion by 20%.
MENTOR & FOUNDER
- UNSWOT -
Sydney, Australia
2017 - 2018
Mentored 20+ students in their marketing activities.
Founded the biotechnological company Algeeks.
INTERN
- AUDI AG & AUDI Australia -
Ingolstadt, Germany & Sydney, Australia
2015 - 2016
Planned and rolled-out projects such as Audi Sport. Benchmarked competitors and executed 100+ dealer surveys.
Developed and executed two dealer reports for the board of management: consolidated data and developed forecasts.
EDUCATION
MASTER OF COMMERCE
MARKETING
(Award with Excellence)
- University of New South Wales -
Sydney, Australia
Placed in the top10% of graduates.
Specialization in marketing.
2012 - 2015
2016 - 2018
INTERNATIONAL BUSINESS STUDIES
(B.A.)
- Friedrich-Alexander-Universität Erlangen-Nürnberg -
Nürnberg, Germany
Specialization in international management, entrepreneurship and marketing.
ACCOMPLISHMENTS
8
3
27
1
BLOG -
PROJECTS & INSIGHTS
Nice to meet you
Do you have a question about my portfolio, comments on my insights or want to know more about me?
I would love to hear from you - you can contact me here:
Email Phone LinkedIn
